Digital Marketing Strategy

Digital Marketing Strategy

Our Strategy Services focus on deep research into your industry, competitive landscape, and your company goals. We start with your objectives and build out a Business Value Model that defines the required initiatives, capabilities, and KPIs to measure to achieve your goals.

service

Our outside-in view is created through a combination of web analytics of the competition, combined with AI-driven analysis, to identify gaps in competitors’ strategies and opportunities to capitalize on—so you hit your goals faster.

Our specialization

DATA

Data-driven outside-in insights

We pull live data about your industry and competition that is put together from real-time web data. We can see the trends forming in the industry, the traffic competition, SEO optimization and findability, and channels of focus.

GEN AI

Deep AI-driven Research

We activate a series of specialized AI agents to provide insights into areas of opportunity based on the competitive landscape, industry trends, user behavior, and topics of interest to help define opportunities with the highest ROI. This research is complimentary for all our clients and is included in our Digital Strategy workshop.

MARTECH

MarTech right-sizing

Our Strategy Architects help right-size your current technology stack and remove inefficiencies. We help you remove overlaps in capabilities across platforms and create an agile composable Martech architecture.

MARTECH

Platform evaluations

Let us provide a complementary platform evaluation in under 2 weeks to help you decide which investment is right for your company and your team. Our methodology has been featured at global conferences and consists of a specific small number of steps that help us identify the right platform based on business priorities, value, and expected ROI.

A complementary workshop

Our Digital Strategy workshop helps identify digital marketing opportunities, educate the marketing team on the industry trends, and create a roadmap for achieving business goals.



  • Competitive Analysis

    Our strategy lead prepares a comprehensive analysis against your 3-4 top competitors to identify areas of CX and conversion optimization.

  • Digital maturity assessment

    We assess your team’s maturity across a variety of digital capabilities to identify the starting point and tailor our future recommendations more accurately.

  • The Art of the Possible

    See what modern digital CX orchestration can look like for your company. We will show how data, strategy, conversational analytics, personalization, and experimentation capabilities come together to achieve digital goals.

  • Follow-up Readout

    Based on the information gathered in our workshop, our Digital Strategy lead will prepare a recommended roadmap for setting up the analytics to drive actionable insights and act with confidence.



Interested in connecting about any of the Digital Strategy topics or our complementary workshop? Let's connect for 15 minutes!



Related success stories



Our other no-cost workshops

CONTENT OPTIMIZATION WORKSHOP

Popular
30   minutes
There is a lot of noise in the industry around AI. We have boiled down this workshop to the real-life topics and applications that we see across the organizations we work with.
  • Content copywriting & editorial
  • Content translations
  • Multi-channel content syndication
  • AEO & GEO
  • Keeping visitors engaged and coming back

AGENTIC AI & AUTOMATION

1   hour
Learn how Agentic AI can help your organization automate entire processes, not just tasks to free up the cost, or the people to do more and move faster.
  • AI-based real-world optimizations
  • Process assessment for optimization
  • Creating a virtual team of AI agents
  • The Art of the Possible with Gen AI

Digital Engagement

1   hour
With GPTs and Google AI Overviews, zero-click searches are becoming a common occurance. You want to create content that creates the type of engagement that GPTs cannot reproduce to keep users coming back for more.
  • AEO & GEO
  • Content engagement strategies
  • Website evolution with AI
  • The Art of Possible

WE CARE ABOUT YOUR PRIVACY

Zont Digital
Vendors
Manage Settings
Vendors

Zont Digital Settings

Purposes

We and our partners can:

Vendor Settings

Purposes

Vendors can:

Special Purposes

Vendors can:

  • Ensure security, prevent and detect fraud, and fix errors
  • Deliver and present advertising and content
  • Save and communicate privacy choices

Features

Vendors can:

  • Match and combine data from other data sources
  • Link different devices
  • Identify devices based on information transmitted automatically

Special Features

Vendors can:

Some partners do not ask for your consent to process your data, instead, they rely on their legitimate business interest. Personal data processed includes but is not limited to cookies, IP addresses, and URLs visited. View our list of partners to see the purposes they believe they have a legitimate interest for and object to legitimate interests on a per vendor basis. Manage your settings and object to purposes as a legitimate interest in general.

You can change your settings at any time, including by withdrawing your consent, by clicking on the cog icon in the bottom right hand corner.