Frequently Asked Questions (FAQ)
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of optimizing content so that AI-powered search platforms can directly provide answers to user queries, rather than just listing links. AEO focuses on structured data, clear answers, and content formatting that AI systems can easily understand and extract.
How does Generative Engine Optimization (GEO) differ from traditional SEO?
GEO optimizes content for AI-driven generative models like ChatGPT and Google SGE, focusing on context understanding, brand citations, and AI-readable content structure. Unlike traditional SEO which targets search engine rankings, GEO ensures your content is accurately represented in AI-generated responses.
What makes Zont Digital different from other digital agencies?
Zont Digital specializes in AI-first strategies with certified Sitecore MVP expertise, 8+ years minimum experience per team member, and a focus on sustainable, premium solutions. We combine technical expertise with creative design, offering specialized AEO & GEO services that most agencies don't provide.
How long does a Sitecore AI integration project typically take?
Sitecore AI integration projects typically take 3-6 months depending on complexity and existing infrastructure. Our three-pillar approach focuses on Intelligent Content, Self Serve Marketer capabilities, and Optimization & Insights, with most clients seeing 40-60% improvements in content creation efficiency.
What is the ROI of AI-powered marketing optimization?
Clients typically experience 40-60% improvements in content creation efficiency, reduced dependency on technical resources, and enhanced brand consistency. AI optimization also improves marketing team self-sufficiency while maintaining specialized functionality and custom integrations.