Swedish Premium Automotive Modernization
A premium swedish auto manufacturer modernized its digital stack to help enter new markets globally.
The Client's goal was to compete in the "Premium Luxury" segment. However, the websites were outdated, and the customer buying journey was virtually non-existent, which negatively impacted sales and customer satisfaction. To overcome this, the client decided to fully shift the company’s strategy from being product-centric to human-centric.
Client goals:
- Serve personalized content to customers.
- Consolidate portals and communication channels on one platform to provide a seamless user experience.
- Enable internal stakeholders to build upon a strong platform and reduce time-to-market for new digital marketing projects.
Results:
- Serve personalized content to customers.
- Consolidate portals and communication channels on one platform to provide a seamless user experience.
- Enable internal stakeholders to build upon a strong platform and reduce time-to-market for new digital marketing projects.
Technologies:
- Sitecore XP
- Sitecore Commerce Connect
- React
- Next.js
- Storybook
- Azure
- TeamCity
- Octopus Deploy
- SonarQube
- SpecFlow
- Hiptest