Swedish Premium Automotive Modernization

The Client's goal was to compete in the "Premium Luxury" segment. However, the websites were outdated, and the customer buying journey was virtually non-existent, which negatively impacted sales and customer satisfaction. To overcome this, the client decided to fully shift the company’s strategy from being product-centric to human-centric.
Client goals:
- Serve personalized content to customers.
- Consolidate portals and communication channels on one platform to provide a seamless user experience.
- Enable internal stakeholders to build upon a strong platform and reduce time-to-market for new digital marketing projects.
Results:
- Serve personalized content to customers.
- Consolidate portals and communication channels on one platform to provide a seamless user experience.
- Enable internal stakeholders to build upon a strong platform and reduce time-to-market for new digital marketing projects.
Technologies:
- Sitecore XP
- Sitecore Commerce Connect
- React
- Next.js
- Storybook
- Azure
- TeamCity
- Octopus Deploy
- SonarQube
- SpecFlow
- Hiptest