Swedish Premium Automotive Modernization
A premium swedish auto manufacturer modernized its digital stack to help enter new markets globally.
The Client's goal was to compete in the "Premium Luxury" segment. However, the websites were outdated, and the customer buying journey was virtually non-existent, which negatively impacted sales and customer satisfaction. To overcome this, the client decided to fully shift the company’s strategy from being product-centric to human-centric.
Systems:
- Sitecore XP
Technologies:
- Sitecore XP
- Sitecore Commerce Connect
- React
- Next.js
- Storybook
- Azure
- TeamCity
- Octopus Deploy
- SonarQube
- SpecFlow
- Hiptest